Aventura Mall has been busy with stars for the second week in a row! Last week they hosted Eva Mendes for the premiere of her fashion bedding line. Today, Macy’s hosted the launch of Rachel Bilson’s new junior’s sportswear line for DKNY named, Edie Rose. She named her new line after her grandmother
This is something that I have been interested in doing for such a long time. I was just waiting for the perfect opportunity for it to be done right,” Rachel says of her new business venture with fashion maven Donna Karen.
“This line is my main focus right now. i can’t draw at all, so I won’t be doing any sketches, but I am learning to sew. I think it’s important to know more about the whole process of making clothes.”
When I saw the pictures of Bilson I had to laugh, I just saw a picture of me wearing an outfit very similar to this in the early 90′s. I guess all fashion has a way of coming back!